The competition to win new contracts is fierce. Whether you’re competing for a tender of a private or government organisation, you will be up against other bidders promising similar value as you. Adhering to all the tendering requirements is not enough to increase your odds of winning. It’s also necessary to make your bid stand out from the other bidders.
There are many elements that make up a quality bid. Are you struggling to impress evaluators with your tender proposals? In this post, we’re summarising expert tips that can help you beat the competition. So, let’s get started.
Pay Attention To The Buyer’s Requirements
No two tender requirements are the same. Before you start drafting your bid, make sure you completely understand the buyer’s requirements. Rather than just focusing on your capabilities, put the limelight on the potential client’s requirements. This approach will enable you to submit a solution-focused proposal.
Conduct Adequate Research
Not doing your research before writing a tender proposal is a mistake that can cost you valuable contracts. Instead of just relying on the information provided by the buyer in tender requirements, you should do your own research to learn more about the organization. Make the most of this research to ensure your proposal stands out.
Don’t Ignore Templates
Templates make it easier for buyers to evaluate and compare different proposals. So, if you’re thinking of not following a template to catch the eye of the buyer, it might not work in your favor. Evaluators may have to work harder to go through your proposal. It would be best to adhere to a template or format specified by the client.
Keep it Simple
When you’re drafting a tender proposal, you must remember that the buyer is not an expert in your product or service. That implies that they might be able to easily comprehend complicated technical jargon. You should stick to using a simple and easy-to-understand language. In addition to this, also ensure you keep it clear and concise.
Incorporate Visual Media
Some concepts can be difficult to put into words. Instead of writing a lengthy document, add graphics and illustrations to make your document more approachable. Such visuals can make your proposal more noticeable as well as compelling.
From getting the company name wrong to overlooking grammatical errors, these seemingly simple mistakes can prove to be detrimental. Always proofread the document multiple times before submitting it. As an extra step of caution, you should ask your team members to go through the proposal.
Think About Presentation
Lack of margins, poor choice of font, tiny font size, strange structure are just a few mistakes that can create a negative impression on the buyer. You should properly format your document and make sure it meets the highest standards of professionalism.
While there is no harm in taking inspiration from a winning tender, plagiarising is a no go. Refrain from copy-pasting from your own proposals or competitor's proposals.
If your tender proposal doesn’t make it on time, then it’s highly unlikely that a late submission will be accepted. Instead of letting all your hard work go to waste, give yourself enough time to write and submit tender proposals. If you’re submitting your bid online, be prepared for any technical issues.
Whether you’re writing a tender proposal for the first time or you’re competing for several contracts, it would be helpful to consult a tender NSW specialist. A professional tender writer can put together a persuasive and engaging bid in a short amount of time.
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