Are you getting new packaging for your products and have you considered printed boxes?
If you do not utilize this trendy branding tool, then your brand can lack behind in capturing a bigger chunk of the market share.
Printing is not what you may think. The common misconceptions include:
Well, you would be pleasantly surprised to know that this is not the case! Printing has evolved into an art form. Something that you can use diversely in your marketing campaigns.
You can take a look at some crucial functions of printing the boxes.
How can you miss such an apt platform for branding? Researchers point out that the boxes are the most effective place to market your products. Digital promotions do garner enthusiasm from the customers and educate them about your brand image. But it is the boxes that take your brand story forward. Without informative texts printed right on the boxes, how can your customers know of your brand values?
The boxes provide extensive space that can be used for printing as required. There are many ups of promotions done through printing that include:
This is just the tip of the iceberg. Your branding prospects can seem more promising when the product packaging speaks of your brand image in a positive light.
You can put your logo, title, and taglines to be more communicative and expressive of the brand’s values. This creates brand awareness and helps to capture new customers too.
On top of getting your packaging boxes in the required measurements, you can also get them printed with relevant details. Customers expect the boxes to tell them about the products and the brand. When they read these on your boxes, they are likely to trust your brand more.
Printing on the boxes is also necessary to convey a list of important info including:
You cannot have your staff be present at the retail stores all the time. It would not be viable or financially possible. But what you can do is use printed boxes so they promote the brand as one unit.
An additional feature that printing has is that it enables you to emboss the boxes with barcodes. Retailers have to store a host of info regarding the products in their systems. Using a barcode can help them reduce efforts significantly. They can just scan these to get the needed info.
When products offer convenience, the retailers are encouraged to stock up that item. Seeing a product repeatedly on the shelves would educate buyers of your brand’s existence and create a high grade of familiarity with it. Well-known brands sell more and effectively cut through the competition.
Having bar codes on the boxes also help you, the seller, to save on printing a lot of details on the boxes and alternatively use the space or other marketing tasks. It also reduces the risk of theft and products getting lost. The bar codes aid to track every unit with ease and efficiency. These curb losses and places the products among the demanded ones by retailers.
What do you think is the most important facet of brand promotions?
Yes, it is product differentiation.
All marketing campaigns look to create a niche for the brand so it is perceived exclusively by buyers. You cannot dream of being identified by customers unless your packaging supports this. There are a lot of identical products in the market. The only way you can stand out is by printing unique textures and graphics on the boxes. There is absolutely no alternative to effective printing.
Customers take the brand for how it looks. If you are successful in giving them a better picture of your products and increase their curiosity, then you would hit the nail on the head! Of late, the unboxing feel has been gaining momentum. Customers want to feel valued and you can tell them exactly this when the boxes are printed with personalized notes for them. Usually, sellers think that the products matter the most but in modern times, the packaging matters just as much. You need interesting appeal for your products to fly off the racks rapidly. Think of the most successful brands. They have been perfect in engaging customers through distinct box appeal realized with offbeat printing techniques.
What can you do? Here are some tips:
The many possible functions of printed boxes can improve your branding regime. Your marketing costs can be lowered effectively and impressing customers become a reality!
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