Household Cleaning Products Market Assessment Covering Growth Factors and Upcoming Trends

Research report presented by UnivDatos, Emphasis on Product Type (Surface Cleaners, Dishwasher Cleaning Products, Toilet cleaners, Glass Cleaner and Others); Sales Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Stores, Others) and Geographical analysis (key regions and countries).

As per the research report, Global Household Cleaning Product Market was valued at US$ 31,210.0 million in 2019 and is anticipated to witness very high growth in 2020 and would reach a market size of US$ 39,012.5 million by the end of 2020. Further, the market is expected to witness a CAGR growth of 5.66% during the 2021-2026 period. Household cleaning products are essential for maintaining hygiene at home. Some of the diseases such as gastroenteritis are spread through the viruses and bacteria that are present on surfaces such as the dining table and other furniture. These surfaces must be thoroughly cleaned to prevent diseases. There are several types of household cleaning products that are available in the market. These products can be used for the 360-degree cleaning of the house such as dishes, furniture and glass among others. Maintaining hygiene is a very important aspect of an individual’s routine life, as one spends maximum time in the household. Moreover, lack of hygiene may cause various health issues such as Buruli ulcer, diarrhea, etc. Hence, increasing awareness regarding maintaining household hygiene is one of the major factors expected to drive the growth of the target market. The global demand for washing and cleaning products in the market is driven by a rise in population and increasing usage norms impacted as it is by greater concern for hygiene. Cleaning without making use of any detergents or soaps may be time-consuming most of the time. Therefore, products, which make the task easy, quickly, and to a high standard, are favorable. However, consumers are more likely to pay for such products.

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Increasing concern about ensuring the safety, social and self-actualization needs by enabling safe food storage, sterilizing household surfaces and hygienically controlling garbage are also driving the washing and cleaning market to some extent. Introduction of new, innovative and technologically advanced products, efficient research and development activities and development of the product to meet the needs of the consumer are some of the growth opportunities which are likely to drive this market in the year to come. Colgate-Palmolive Company, Godrej Consumer Products Ltd, Henkel AG and Co. KGaA, The Procter & Gamble Co., Church & Dwight Co. Inc., Unilever, Reckitt Benckiser Group Plc, Kao Group, The Clorox Co. and S. C. Johnson and Son Inc. are some of the prominent players operating in the Global Household Cleaning Product market. Several M&A’s along with partnerships have been undertaken by these players to facilitate customers with more efficient and innovative products.

Insights Presented in the Report

“Amongst Product Type, Surface cleaners dominated the market in 2019, with a 32.4% share and is expected to dominate the household cleaning products market during COVID-19 impact period 2020”

Based on product type, the global household cleaning product market is segmented into surface cleaners, dishwasher products, toilet cleaners, glass cleaners and others. Surface cleaning product generated revenue of US$ 10,115.3 million in 2019. It was followed by Dishwasher cleaning Products. The dishwasher cleaning Products segment is expected to witness a CAGR growth of 5.99% during the 2021-2026 period. Most of these products contain chemicals however, rising awareness has resulted in the manufacturing of the green product.

“Amongst Sales channel, Supermarkets & Hypermarkets were the most preferred sales channel for purchasing household cleaning products, owing to the huge discount it offers to the customers”

Based on the sales channel, the global household cleaning product market is segmented into supermarkets & hypermarkets, convenience stores, online retailer stores and other stores. Supermarkets & hypermarkets dominate the household cleaning products market. The segment is expected to generate revenue of US$ 21,683.5 million during the COVID-19 impact period of 2020. However, online retailer stores showed the highest CAGR of 6.05% during the forecast period 2021-2026.

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“Asia-Pacific was the largest market for household cleaning product market in 2019, accounting for 35.1% share in term of revenue, with major market including China, Japan and India”

For a better understanding on the market dynamics of the global Household Cleaning Products market, a detailed analysis was conducted for different regions and country including North America (the U.S and Canada), Europe (Germany, France, Spain, Italy, and United Kingdom), Asia-Pacific (China, Japan, India and Australia) and rest of the world (Brazil and South Africa). China has the largest market for Household Cleaning Products market. Asia-Pacific being the largest market in 2019, is expected to generate revenue of US$ 13,558.0 million during the 2020 period.

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Competitive Landscape

Colgate-Palmolive Company, Godrej Consumer Products Ltd, Henkel AG and Co. KGaA, The Procter & Gamble Co., Church & Dwight Co. Inc., Unilever, Reckitt Benckiser Group Plc, Kao Group, The Clorox Co. and S. C. Johnson and Son Inc. are some of the prominent players operating in the Global Household Cleaning Product market. Several M&A’s along with partnerships have been undertaken by these players to facilitate costumers with more efficient and innovative products.

Customization Options:

Household Cleaning Products Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.