how Affiliates can amplify their PPC game - PPC Guide For Affiliates
It can be frustrating when affiliates find that sales aren’t being generated. A quick way to overcome this is to run PPC (Pay Per Click) campaigns, these can help you drive a significant amount of traffic quickly and in turn, increase conversions. When done right, the results can be amazing. This is guaranteed when keywords are matched with customers’ interest (for the merchant’s product promoted) and when the landing page is positioned so that it’s consistent with the ad copy. Whilst it's easy to say, it's not easy to do so in practice. We will provide you best PPC Guide for affiliates in a simple 10 step guide for affiliates.
We look at the killer tips from crafting compelling copy to improving your chances of clicks with ad extensions. It takes a considerable amount of time and effort to set up and run an effective PPC campaign, so we did the hard work for you and shared our learnings and best practices. In just two minutes, you’ll have winning ideas on how to improve your campaigns; from how to streamline your ads to how to targeting prospects into buying. When every aspect of your ad is carefully designed to attract your target market to click, you should hope to see conversions. It’s a win, win situation for the affiliates and merchants.
The secret of keywords that everyone misses
The majority of PPC campaigns fail to make ads that resonate with users, it’s the psychology of reciprocity, if they see you have provided value to them, they are likely to garner more interest and likeability towards your campaign. So, give prospects exactly what they want by matching keywords with their intent and not just generic keywords which fail to convert. To do this, analyze the words combined with the main keyword, i.e. if you are selling smartwatches, see additional words surrounding it. See the example here:
“Smartwatches for traveling” denotes someone is planning on going on holiday and needs a reliable watch for that.
“Discounts for green smartwatches” denotes someone is on the buying stage and is specifically looking for a green smartwatch.
So ensure you are maintaining their intent in all parts of the campaign. A pro tip from us would be to determine which of these segments are most profitable to help you create a cost-effective targeting strategy.
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Why good ad copy is more important than you think
Whilst personalization is important, it’s equally important to have a compelling copy that sells. It should be solution-oriented, where it addresses the searcher’s situation and have an emotional value to it (such as bringing positive emotions to speaking to their values). These techniques have proven to generate clicks, leading to high CTR (Click Through Rates).
Now, with the additional competition of SERP, ads no longer stand out as they used to. In that case, ad extensions are the way to go to not only increase your visibility but also increase your opportunities for targeted click-through. These links can lead to different landing pages. Which nicely leads us on to…
Why your landing pages need an upgrade
Most people don’t create bespoke pages for each keyword/phrase presented in the ad copy, because of how much time it takes. The irrelevancy causes people to exit the page. This immediately gives you an advantage, by keeping your landing page highly targeted and consistent with the message you’re promoting, then chances are the prospects are likely to convert as you are answering their needs. One easy way to go about this is using dynamic text replacement, to automate word replacements and save you time.
So whilst we gave you a select number of tips, there’s more to learn in our blog Best Guide, PPC For Affiliates: PPC GUIDE FOR AFFILIATES
While our blog and many other blogs provide useful tips, there is no guarantee that the advice will give affiliates a successful stream of income, especially in this fiercely, competitive marketplace. There is no one size fits all approach, instead, it requires continuous optimization, reviewing, and refining to ultimately find out what works best for you. To get started, sign up for our newsletter where we will send you a series of educational content designed to help you earn commissions with affiliate marketing.
https://sites.google.com/view/topseotricksforaffiliates/home
https://www.madinamerica.com/author/Top-30-SEO-Tricks-that-Work-for-Affiliates/
https://www.guest-articles.com/search-engines/30-seo-tricks-for-affiliates-latest-seo-techniques-and-tricks-for-affiliates-16-03-2021
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