4 Economical Ways to Begin Your Journey in the World of Video Marketing

Do you know more than 92 percent of individuals use smartphones to actively share videos across different social media channels? They share these videos among family and friends while more than 60 percent of these marketing individuals belong to small businesses. Since 2017, SMBs have been massively investing in video marketing. They have in fact, shaped the entire marketing spectrum to 80 percent videos. That’s a huge jump even for someone who has just entered the marketing planet. 

Today, video content works better than any other content. Whether you have a video on your product page, or you have one on your website, video content works marvelously across every digital platform. 

It is one of the most effective ways to convey your message. 

But what if you’re just starting out with videos and you’re low on your marketing budget. What if you want to save up the maximum amount for social media and Google advertising? Well guess what, if you happen to come across this article, then it’s your lucky day. Here are 4 economical ways how you can jump on the video marketing bandwagon. So without further ado, let’s check them. 

Screencast Presentations 

Can’t invest in heavy equipment to take out and perform a shoot? Don’t have enough budget to hire actors to help you create a thriving brand video? Well, don’t feel down. Make use of screencast presentations. 

Screencast videos are one of the most inexpensive options in the video marketing world. 

You can start right away by purchasing an affordable screencast software. There are plenty of software available in the market including names like Camtasia, Screenflow, Bandicam, Jing and more. 

They offer plenty of features. No video screencast will turn out good enough if you don’t have a proper microphone to couple with it. So make some investments in purchasing a high-quality microphone. 

You can find plenty of options on Amazon. 

Use powerpoint to create visuals and prepare a script. Once everything is in place, screencast your video. You can export the video to YouTube, Facebook, LinkedIn, Twitter, etc. or simply put it up on your site. 

Get Video Testimonials 

Another great way to market your product/service is to ask your clients and customers to leave you testimonials. Do you have any clients who were fond of getting your services? 

Reach out to them and ask them to talk about it. They can express what they felt when working around with you. And that’s good enough for you to engage audiences through social platforms. 

You can also create a testimonial fold in your landing pages and send it out. 

When it comes to testimonials, they have quite the powerful impact on your audiences. Wyzowl states, 

“42% of people say testimonial videos are effective because they showcase an actual person and help the viewer understand their story.” 

Get a couple of video testimonials from your previous clients and put them up on your website. 

The next thing you know, the leads will start falling out of the trees like bananas. 

Go For an Affordable Animation Studio 

No equipment, no casting crews, no budget, no worries. 

Do you know there are multiple brands which are capitalizing on video marketing by getting animations? 

A qualified video animation production like a prolific studio house creating a conversion optimized animation for your business will ensure that you make thousands of dollars keeping your market capital investments to a bare minimum. It hardly takes a handful of few hundred dollars to get an animated video for your business. So get one and start sharing them on social media platforms or put it up on your website so you can attract more people to your business. 

Why do we believe animation is your best bet? 

Animations have cool characters which can easily engage your audience. This kind of investment is more likely to bring excellent results to your business table. So make sure to get one & put it up on websites. 

Use Live Video Sessions to Engage Audience 

Last but certainly not the least, use live video sessions to engage your audience. 

Do you have a Facebook page or a social media group? In case, you have one then you can easily publish live video sessions and bring maximum engagement to your product/service online. 

Do you know an average Facebook user spends time on live video thrice the time more than normal traditional videos? The Facebook live feature is absolutely free for use and will provide you enough space to discuss with your customers why they love your product. Share podcasts across groups and your official page to let the world in on why you are the right person for purchasing what people are searching. 

So that’s just about all the tips which I can give to you on how you can economically capitalize on video marketing. Do you have something more interesting to share? Feel free to drop a comment in the feedback so we can learn about your processes. Let us know how we can help you.