Augmented Reality and its uses

Author : dishantkumar
Publish Date : 2021-04-06 07:39:57
Augmented Reality and its uses

The use of technology in different fields is not unknown to anyone. There are some of the leading augmented reality technology companies which have brought revolution to this field and as a global hub of technology India also has a huge share in this field. These companies keep on offering multiple services that can offer desired results to the users easily.  Augmented Reality is a contemporary technology that superposes digital content like texts, images, and sounds, over real-life scenarios incorporated with the real-world. It is rendering the digital data of real-world objects. . This technology was invented in the year 1968. AR works by making the digital content look as if it is a part of the real world. It is accomplished by employing computer vision.

How Augmented Reality works?

AR works by making the digital content look as if it is a part of the real world. It is accomplished by employing computer vision.  It makes the user dive into the digital world by using headsets and haptic sensors. 

Uses of Augmented Reality in the real world:

One of AR's best uses is done in a Pokemon Go game, and it even now has die-hard fans. An essential part of the game was the integration of the characters of Pokemon with the real world. AR is now being used in the medical field. It is used to perform surgeries that are case sensitive and also has MRI applications.

Augmented Reality is emerging in the retail industry as well. Harley Davidson, a bike brand, uses AR in their motorcycle store to view a motorcycle and customize its colours, parts on the phones themselves!

Companies involved in Augmented Reality:

Apple: Apple disclosed its ARKit under Tim Cook. iPhone 8, 8plus and X runs on powerful augmented Reality. 

Microsoft: Microsoft owns an AR device named HoloLense. The mixed reality catalogue was released in 2015 on the Windows Mixed Reality platform

AR developers in India: Here are a few known augmented reality developers India who contribute to a large extent in the industry. 

Mutual Mobile: Founded in 2009, and the company has over 170 employees. Its head office is in Austin, associated with a satellite office in Hyderabad. The company offers web development, UI UX design projects, AR/VR, and offers a mobile app.

Hyperlink info system: This company's primary focus is IT services, and it has a 250+ team of professionals. It was founded in 2011 in Ahmedabad, Gujrat.

Queppelin: Queppelin was founded in 2011 in Jaipur, India. It's an It solutions company. The company has a team of more than 200 employees specialising in Ar/VR, web development and mobile applications. They work with companies in real estate and media.

Devstree IT Services PVT. LTD: This AR technology developing company was founded in 2013 in Ahmedabad, India. It is a Game Development company and also develops mobile apps. Their primary target is advertising, gaming, marketing and IT industries out there. 


Augmented reality provides a special quality to development of games and Medias. It is the next-generation favorite choice.

Category : general

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