Macy’s Flower Show Presents Give. Love. Bloom.

Dazzling blooms and stunning floral landscapes take root as the Macy’s Flower Show® brings a floral celebration of fortitude to Macy’s flagship store at Herald Square in New York. Give. Love. Bloom. will enchant floral aficionados as they explore over-the-top gardens both inside the flagship’s main floor, balcony level and famed windows and this year for the first time-ever with a special presentation at Herald Square Park.

With the spirit of renewal and new days of hope on the horizon, Macy’s annual celebration has been reimagined to safely bring the magic of spring to life for guests in and around the world-famous store.

Taking root in unexpected settings, the florals bloom on store countertops, in display windows and specially designed architecture including grand bridges, columns, and topiaries. The 2021 Macy’s Flower Show has been staged with socially distanced displays and several dazzling hanging elements.

Harlequin Design used 10,000 Bespoke Roses, Peonies, Hydrangeas & Cherry Blossom to bring the Macy’s facade to life. QR codes on the sidewalk trigger an AR experience of thousands of fluttering butterflies through your phones’ camera. 

Simultaneously, the world-famous Broadway window displays at Macy’s Herald Square will blossom with hope and love, packed with pretty petals in cool tones of purple, green and blue accentuated with a warm palate of pink, red and yellow.

For the first time-ever, guests will have the opportunity to explore a special extension of the show at Herald Square Park. Macy’s in collaboration with the 34th Street Partnership will create this special outdoor oasis helping the neighborhood celebrate the spring season. Lush arches and planters brimming with bright hues will decorate the midtown park.

Highlights of this year’s Macy’s Flower Show include:

The Kaleidoscope of Courage: Life grows on! This year’s show takes flight with a cluster of colourful butterflies fluttering under an aerial trellis of weeping pink cherry trees, colorama dracaena & rose red caladium.

The Basking Butterfly Bridge: Visitors can’t miss the larger-than-life butterfly with its gilded wings spread wide to reveal a body of bright blue delphinium, resting on a bridge blossoming with flowering almonds and lemon cypress.

The Aviary of Aspiration: In this sky-high garden, guests can spot birds perched around a brilliant birdcage bursting with colourful orchids, bromeliads and succulents surrounded by bridges flourishing with flora.

The Dragonfly Dreamscape: A dynamic dragonfly with wings of gold hovers on a bridge overflowing with gorgeous greenery dappled with red ranunculus, blue hydrangea and aromatic lavender.

The Open Nest Mobiles: Twirling overhead as spectators explore the show are intricate mobiles carrying cheerful clusters of yellow alstroemeria, orange roses & pink snapdragons.

The Positivity Promenade: Found on the store’s mezzanine, the butterfly lattice garden with bunches of echinacea & wisteria gives a bird’s eye view of this year’s Macy’s Flower Show while offering a peaceful moment for reflection.

The Conservatory: An interactive floral destination awaits as guests are invited to snap a selfie in front of living flower walls, pose for the perfect “wing shot,” check out the Designer Spotlight Series arrangements, and visit the interactive Believe wall.

Specialty Gardens: Golden butterflies perch on DINO, Sinclair Oil’s gleaming green Apatosaurus, as it towers over a colourful bed of yellow echinacea with light pink spikes of safari rose aloe and evergreen mugo pine. In a heart-warming scene from Kalahari Resorts & Conventions, majestic metallic elephants enjoy family time at the watering hole surrounded by bright orange clivia, fiery red begonias and lush ponytail palms.

As part of a special initiative designed to give up-and-coming fashion design students the opportunity to showcase their remarkable work, Macy’s has partnered with one of the nation’s top design schools, Fashion Institute of Technology, to feature the unique designs of select students inspired by the Flower Show’s theme.

Additionally, this year’s Macy’s Flower Show features a Designer Spotlight Series, highlighting local New York City floral designers. Every three days a creative wunderkind will showcase a showstopping bouquet on the mezzanine of Macy’s Herald Square during the two-week run of the show. Designers featured include Petals by Dani, Polycarp Flowers, Flower Bodega, Brooklyn Blooms Floral Boutique and Park Delicatessen.

Source: https://www.studiobrandt.com/