What You Need To Know About Duplicate Content

Duplicate content and its effect on your on-site SEO is an important element to understand in order to avoid changing your top ranking in search engine results. Here I'll reveal exactly what you need to know about duplicate content.

1. Define duplicate content

Search engines don't like copycats.

First and foremost, it is important to understand what duplicate content is. Duplicate content is content that is either identical or very similar and that occurs on more than one domain, ie on more than one website.

Here are a few examples of what is considered duplicate content:

E-commerce product pages

This is one of the most common types of duplicate content. Often times, many products on ecommerce sites are very similar and therefore have nearly identical content on product pages. The problem here is that Google sees this as duplicate content!

Republish company content

Companies that have company news want the world to know so they publish it on their website and the same content on another site. Without changing the content, it will be counted as duplicated.

Do not change your domain name

Your website is set up as www.mywebsite.com but searchers type mywebsite.com. Google will think these are two different websites and therefore mark the URLs of one of the sites as duplicate content.

TO REMEMBER

Duplicate content is identical / very similar content that appears on more than one domain

Examples that could be seen as duplicate content are e-commerce product pages, republishing corporate content, or not changing your domain name

2. The view of

Google Because Google's opinion always counts.

Now you all know how important it is to please Google Wink and the search engine has its own take on duplicate content too. The good thing is that Google doesn't penalize sites for this, but… it does discourage it!

The problem for Google is that they want to be able to name the original content creator, but if there are two domains with identical content, it confuses the search engine and they don't know which domain to send the visitors to. Duplicate content can also cause problems with your search engine rankings. If your webpage has the same content as another webpage, Google will struggle to know which page is the original one to consider for the ranking question. At the end of the day, Google will rank the site that is more authoritative whether it is your site or not.

As I mentioned above, Google doesn't penalize sites for spreading similar content on the web, but the algorithms do have methods to punish those who steal your content. Even the numerical world does not accept wink theft.

TO REMEMBER

Google does not penalize sites for this, but discourages it

Google doesn't know which page to consider for the ranking question

Google's algorithms only penalize the rankings of those who steal content

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3. The effect on users

You must have the Casa de Papel effect.

You may think that only Google is affected by duplicate content, but it also affects web searchers. Like everyone else, we use the internet to search for an answer and while we don't want to be seen as demanding, we expect to find credible information right away 🙈.

If a user sees identical content in more than one domain, he will wonder which content is most relevant and what content to believe. Users need the assurance that the information they find is correct and that the information they are using comes from a reliable source. Remember that your content marketing should also put the customer first.

TO REMEMBER

It makes visitors wonder which content is most relevant and credible

Users need the assurance that they are in the right place for the information they need

4. Repost content

I want my content to be seen by as many people as possible!

You are writing a great article for your blog and you want to show the whole world how great it is! One way to do this is to repost content; posting your content on another site with a link to your site to the original piece of content.

The benefits of this technique are that it saves you time promoting your brand because the content is already written, more people see your brand name, driving readers to your website and increasing your website traffic, and it also improves your authority in the industry when readers see that you know what you are talking about. Remember it's important to repost your content to a trusted site like Medium.

However, the problem with reposting content in terms of duplicate content is that if the platform If you repost your content has a higher authority than your site, for example more traffic, more links, more content shared, Google will prioritize that site. in its ranking question. My advice is to leave some time between posting your original piece and reposting it on another website. This gives Google time to index correctly.

TO REMEMBER

Relocation can increase your website traffic and authority and increase your brand name online

However, the repost site can be more authoritative than your site

Allow some time between posting your original piece and reposting it elsewhere

5. What is not counted

Oof! Something I don't have to worry about!

Making sure your content is unique and original doesn't have to take over your life, because it's (thankfully) things that don't count as duplicate content (I hear a deep sigh of wink there).

First of all, translated content doesn't count, so if you translate your website or a blog article, it counts as separate, unique content. However, I would advise against using an automated translation tool (as a foreign language speaker here, Google Translation is my nemesis!). They are likely to make mistakes, and if it doesn't make sense, Google might think of it as spammy, duplicate content.

Second, the content from your mobile version site is not seen as duplicate content to your desktop version. Google has several mobile site search engines, so don't worry if both of your sites have the same content.

TO REMEMBER

Translated content is not considered duplicate content

Content on your mobile website is considered separate content

6. How to avoid duplicate content

Now is the time to play by the books.

You have probably wondered how to avoid duplicate content problems on your website, in other words by specifying the 'correct' piece of content. Well, there are a few technical ways to do this, which I'll explain here:

301 redirects

301 redirects can be entered to send the 'double page' to the original page. This means that the pages with the same content no longer compete with each other.

Add a rel-canonical page

You should tell or influence Google which page is canonical so that it crawls the duplicate pages less often. Failure to add this tag will cause Google to choose itself and may cause further issues later.

Specify your preferred domain in Google Search Console Met

Google Search Console allows you to choose your preferred domain so that your mywebsite.com address is not seen as a duplicate of www.mywebsite.com, both URLs are for one website.

And it doesn't have to be just technical. To avoid this, all you need to do is produce unique, original pieces of content on your website. Google rewards those who do not use the content of other websites.

TO REMEMBER

There are technical ways such as a 301 redirect, adding a rel canonical and specifying your preferred domain name in Google Search Console

Produce original, unique pieces of content for your website

7. How can I detect duplicate content?

3 ... 2 ... 1. Coming, ready or not!

An easy and valuable way to detect if you have duplicate content issues is to run an SEO site scan. A site scan tool analyzes your entire website and shows all pages that contain identical content, so you can restore it as quickly as possible.

Luckily for you, I have a tool in mind for you, CocoScan. CocoScan quickly scans your website and provides you with a list of URLs to be restored. And the best part is… once you fix your errors, you can rescan page by page to avoid rescanning your entire website!

TO REMEMBER

A site scan detects any issues with duplicate content on your site

CocoScan is a good tool to quickly scan your website

You will get a list of all URLs with duplicate content

Conclusion

Duplicate content can be tricky to get your head around, but it's important that you check your website and fix this problem quickly to avoid negatively impacting your search rankings.

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