Enhanced Water Market Size, Share 2021 Growth, Opportunities and Challenges Forecast to 2025

UnivDatos Market Insights published a report titled “Enhanced Water Market By Water Type (Alkaline, Nutrient, Electrolyte, Oxygenated), Distribution Channel (Offline, Online), End Users (Residential, Commercial) and Region (North America, Europe, Asia-Pacific and Rest of World) - Current Analysis and Forecast (2019-2025)”. According to the analysis, the market was valued at US$ 6.80 billion in 2018 and is predicted to attain US$ 13.26 billion by 2025. The market registered a tremendous growth with a 10.04% CAGR during the forecast period (2019-2025).

Market Dynamics

The report highlights the quantitative as well as qualitative factors which will lead to the higher consumption of enhanced water globally.  Major trends include modern lifestyles, ever-expanding food & beverage sector, accelerating disposable income & surging population. Diarrhea, cholera, typhoid, amoebiasis, and hepatitis A are some of the common water-borne diseases. As per WHO, about 844 million people have a shortage of even basic drinking-water service and approximately 159 million individuals are dependent on surface water for quenching their thirst. Globalization has led to the rising awareness of water-borne diseases. Water contaminated with feces been associated with around 502,000 diarrheal deaths each year.

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Regulatory Framework

India’s booming potential is one of the opportunities for the expansion of the market. In Dec 2017, Coca-Cola India Pvt. Ltd launched its Glacéau Smartwater, a global enhanced water brand in India. However, water scarcity and excessive use of plastic will act as challenges in market growth. The report also highlights the regulatory framework of enhanced water. Regulatory authority includes safety regulations of bottled water, an inspection of bottled water plants, sampling, and testing, state and local regulations, and developing new regulations at the FDA. It provides a detailed description of water processing as well as processing stages of enhanced water.

Global Enhanced Water Market report is studied thoroughly with several aspects that would help stakeholders in making their decisions more curated.

By Water Type, the market is primarily bifurcated into

• Alkaline
• Nutrient
• Electrolyte
• Oxygenated

Nutrient Enhanced Water possesses several health benefits as it contains several vitamins such as vitamin A, Vitamin C, and Vitamin E among others henceforth, dominating the water type market. Pepsi's Aquafina Essentials, Pepsi Co.'s Propel Fitness water, and Glaceau's Vitaminwater are some of the major brands dominating the industry.

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By Distribution Channel, the market is primarily bifurcated into

• Offline
• Online

The availability of the product on both the channel increases the customer base while providing the desired product to them. Despite the emergence of the online sales channel, the offline stores ruled the market globally and is estimated to maintain its dominance during the analyzed period. The offline channel is chiefly composed of supermarkets, hypermarkets, convenience stores, and discount stores. Customers conventionally use this channel for the purchase of goods, However, the popularity of the online sales channel is also rising day by day.

By Distribution Channel, the market is primarily bifurcated into

• Residential
• Commercial

Commercial end-users include corporate offices and big business houses. It held the maximum market and is expected to hold its dominance throughout the forecast, owing to the increasing demand for packaged water in these institutions.

Global Enhanced Water Market Geographical Segmentation Includes:

• North America (United States and Rest of NA)
• Europe (Germany, France, Italy, Spain and Rest of Europe)
• Asia-Pacific (China, Japan, India Australia, South Korea and Rest of APAC)
• Rest of World (Brazil and Other Rest of World)

Based on the estimation, the United States dominated the Enhanced Water market. Europe and Asia-Pacific are among the regions projected to spectate significant growth over the analyzed period due to the increasing disposable income among the population residing in these regions. Moreover, growing per capita enhanced water consumption paired with surging urban population will further boost the market growth. As per Coca-Cola, India is the fourth largest consumer of premium bottled water brand 'SmartWater' globally.

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The major players targeting the market includes

• Danone SA
• Coca Cola Company
• Pepsi Co Inc
• Nestle Waters
• Otsuka Holdings Inc
• National Beverage Corp
• Spadel
• Bisleri International Pvt Ltd
• Fiji Water Company LLC
• Voss Water

Market players are adopting several growth strategies to expand the market reach and thus, increasing the market share. The competitive landscape has been provided pin-pointing the global enhanced water market share analysis by the major company.

Table Of Content:
 

1 MARKET INTRODUCTION

2 RESEARCH METHODOLOGY OR ASSUMPTION

3 INDUSTRY PERFORMANCE

4 EXECUTIVE SUMMARY

5 MARKET OVERVIEW

6 DEMAND AND SUPPLY SIDE ANALYSIS

7 LEGAL & REGULATORY FRAMEWORK - ENHANCED WATER

8 PROCESSING OF ENHANCED WATER

9 VALUE CHAIN ANALYSIS

10 COMPOSITION & SURVEY ANALYSIS ON ENHANCED WATER

11 MARKET INSIGHTS BY WATER TYPE

12 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

13 MARKET INSIGHTS BY END USERS

14 MARKET INSIGHTS BY REGION

15 COMPETITIVE SCENARIO

16 TOP COMPANY PROFILES