When it comes to creating quality SEO content, knowing your target audience and the appropriate length of the copy is crucial to the success of your campaign. There are many factors that influence SEO copywriting success, including keyword choice, keyword density and keyword placement. However, there are several guidelines you can follow in order to improve both your SEO copywriting skills and your profits as an affiliate marketer or Internet professional.
First, research what the ideal length of the content is for your market. The most common ideal length for Internet marketing is two,500 words. Two,500 words is considered long enough to provide a comprehensive overview of the product, offer and SEO activities, but not long enough to confuse your readers. You want to inform your readers, but ensure they can understand everything you are saying.
On the flip side, short content ranks better for search engine results. In fact, a two-page article is preferred over a one-page article if you want to rank better for the keyword phrase you're targeting. Two pages will make it easier for your prospects and existing customers to scan through your page for keywords and key phrases. If you only have room for a single sentence, that's probably too long! You'll find that those with longer content ranks better for their keywords.
SEO experts suggest the ideal length of an article is between eighty and one hundred words. Research shows that users will spend approximately eight seconds on average on any web page, so that would be a good starting point for your product description. An eighty-two to one hundred word product description is long enough to give the user enough information to determine whether or not it's a worthwhile purchase. An interesting statistic is that users will move on a web page when the homepage is less than four pages long. If your product has information that's relevant, but not overly confusing, it will help your SEO rankings.
In addition to product descriptions, another important factor in the decision process is the quality of the content. It's very important that a website contains unique and relevant content. A user needs to feel as though he's gotten as much useful information as possible from the landing page. If a user lands on a website that has lots of duplicate content, it will negatively affect his or her mood and opinion of the company. Therefore, the optimal content length is one that provide the user with all the necessary information but doesn't cut too short.
Another consideration for SEO content length is how long it takes to get to the top of the rankings. Obviously, the longer it takes to get to the top, the lower the rankings. If you want to remain competitive, it's recommended you stay below two hundred fifty words. Ideally, you want to remain below one hundred words, but if your site already has a great ranking you may want to test a longer article. Google looks positively upon lengthy articles that are related to the topic. Longer articles tend to have higher search engine placement due to the keyword density, which is one of the primary factors that determine rankings.
There are several additional factors to consider when determining the optimal content length for SEO rankings. The number of links included in the body of the post also affects ranking. The number of links should be similar to the total number of words in the title. It is also important that there are no blank spaces between words or sentences. Google will penalize websites for overly empty sentences. Finally, it is recommended that you make your posts as short as possible.
Creating short SEO content can be difficult, especially if you are trying to optimize for multiple keyword phrases. However, if you don't want to create short SEO content, there are techniques you can use to create long-tailed articles that still receive good rankings. Using poetic titles and powerful meta descriptions still work very well. In addition, you should make sure your posts are rich in content and have the keywords discussed throughout the article. If possible, provide a summary of the points you are discussing within the body of your article to increase the user intent when a user clicks through to your website. In SEO terms, this is called backlinking and can result in much higher rankings than a post with just text.