What is fashion ready to wear?

You probably have most of your exclusive brand clothes in the stores that are available to you that have multiple sizes of the same design, but that wasn't always the case. This is achieved, thanks to a concept that we will explain today, to know what the ready to wear fashion is. In this article of the sale of clothes of major women brands in Pakistan.

What is fashion ready-to-wear?

It is a fashion expression that has become popular worldwide. These are basically designs that are not unique, that come in different sizes, but that are nothing common.

For whom you better understand what thing we are talking about, we explain a little bit about the history and impact of this trend in society.

It is a trend that has come to revolutionize the era of high fashion and from being a popular fashion that is more formal. With various quality standards and sizes, which are exclusive for the middle class?

The ready-to-wear pieces are made in the massive or industrial form. With economical materials, concerning has used them in haute couture. Also, a design that has various sizes (XS, S, M, L, among others) but is not worn on too formal occasions.

They include basic women's parts but top quality. That you shouldn't miss in your closet.

The birth of ready-to-wear fashion

Its beginnings date back to the middle of the twentieth century and arose because of economic crises, political changes and revolutions.

The smartest designers took the opportunity to create this new trend. Pierre Cardin, was one of the precursors, he seeks to democratize fashion and take it out to the streets. Gradually designers like Yves Saint Laurent are joined. The fashion world and society changed in no time.

At the end of the 1950s there was a great fashion revolution on an international level. Haute couture houses have started showing their pieces in various sizes and can be obtained from a store direct.

At this time you don't need the long sessions to take measurements and make adjustments. Ready-to-wear women brands in Pakistan are the most economical and also the most popular.

The well-crafted designate garment was intended for tall social groups. Whereas ready to wear women clothing was for the class with less purchasing power, but for a much larger market.

Gradually, the big fashion houses said goodbye to their best customers. They have given way to young ready-to-wear fashion designers, many of them inspired by trends offered in fashion capitals such as Paris, Milan, London and New York.

The form to present the new collections has also undergone major changes. From an intimate and warm meeting in a small room, they became big popular calls, with publicity that had a big social impact.

Ready-to-wear fashion brands

The ready-to-wear brands are responsible for marketing their mid and low price designs. This will interest them more broadly.

Brands that work with this type of clothing sell their designs to wholesale stores. It's all possible after a series of shows that take place in Fashion Week twice a year.

After having each design, the boutiques place their orders early and the fashion house begins production. They work on demand, approximately 12 months in advance so as not to risk excess production and reduce inventory costs.

Some designers also sell in their stores.

Imitations

The increase in ready-to-wear products and brands has also spurred the growth of the copy industry. This detracts from luxury and exclusivity to any design.

It is common to see certain pieces in the streets that are similar to parade pieces. But with certain details such as the quality of the materials, or small changes in the design or the color.

The garment begins to be an often massive reproduction as it is a direct consequence of the ready to wear women clothing trend.

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