4 reasons why you shouldnt forget about SEO

Users trust you more

Users trust organic search engine sites more than advertisements. This leads to associated conversions:

Anastasia saw your site in second place for the request "English courses in St. Petersburg", moved on, but was distracted and forgot to sign up. Then a couple of days later she saw your ad - went over and signed up for a trial lesson because she already knows your company through SEO.

This increase in trust in the company on the Internet ultimately increases the number of requests.

Your site is getting better

Unlike advertising, SEO is directly aimed at improving your website. An SEO specialist takes into account the requirements of both search engines and site visitors when working. Under his leadership, navigation is improving, pages are being redesigned according to the needs of users, and additional functionality is being introduced. The site becomes more convenient and understandable for the audience, and it is more likely to leave a request on it or make a purchase.

According to the advertisement, Alexander went to a laptop repair site. He could not find the cost of different types of repairs, nor the conditions, nor the button to leave a request. All this not only complicates the purchase, but also lowers the position of the site in the search results.

As a result, such improvements affect the effectiveness of other sources of promotion. With the improvement of the site, its conversion also increases, which means that advertising and content marketing work more efficiently.

Increase in conversions after website redesign taking into account the requirements of search engines according to statistics from Power BI

SEO brings traffic even after work stops

SEO works in the long run. A site can go to the top and start collecting organic traffic in six months - many do not have the patience to wait so long. However, after reaching the KPI, this channel brings results for several months even without regular investments.

Your site for the sale of building materials has entered the top of the search results for key queries such as: "buy building materials", "hollow building bricks", "building materials with delivery to ...". The site will retain its positions and traffic, even if no one is engaged in SEO for some time.

You can flexibly manage budgets by redirecting funds to new promotion channels. And, unlike contextual or targeted advertising, when you stop working, you will not stop the flow of applications.

SEO is cheaper

We have found this out based on our own experience.

SEO costs are about five times lower than for contextual advertising. And the cost of recording is the same much lower:

According to the advertisement, Alexander went to a laptop repair site. He could not find the cost of different types of repairs, nor the conditions, nor the button to leave a request. All this not only complicates the purchase, but also lowers the position of the site in the search results.

We have found this out based on our own experience